A Refreshed Visual Brand Identity - And Beyond
HousingAnywhere is a global accommodation rental platform that helps bridge the gap between tenants and property owners, simplifying the process of finding a home or a tenant. Its unique model combines elements of a marketplace for tenants and Software-as-a-Service (SaaS) for property owners, effectively bridging the gap between both parties in the rental market.
Aligned with the brand’s new idea, ‘RENT EASY. LIVE FREE.’ the updated visual identity embodies the ethos of empowering individuals to live life on their terms, unrestricted by geographical constraints.
Central to the new logo is a symbolic bridge, representing the connection between tenants and landlords, as well as the journey from one location to another. This motif is subtly woven into the brand’s visual language, with graceful arches from the logo integrated into select letters of the headline font, lending a touch of sophistication and charm.
Committed to humanizing the rental experience, HousingAnywhere’s tone of voice strikes a delicate balance between ‘Ease’ and ‘Freedom’, blending purpose and authority with genuine warmth and relatability. This versatile tone allows for tailored messaging across diverse audiences while maintaining a cohesive brand identity.
In November 2023, The refreshed visual brand identity was launched, serving as a cornerstone for a unified and seamless brand experience, poised to drive HousingAnywhere into a new era of growth and engagement.
Learn More at: https://www.design.studio/work/housing-anywhere