This Valentine’s Day, Nobody Should Feel Lonely – Not Even Ronald McDonald
This cutting-edge brand idea sprang from Burger King’s essence of authenticity. While Valentine’s Day typically emphasizes romantic love, this campaign aimed to spotlight those who may feel lonely. The concept was inspired by observing Ronald McDonald, often seen alone near McDonald’s outlets as the genesis of the campaign.
In February 2020, Burger King India seized on this insight by launching a topical campaign #LonelyNoMore by asking people: We have found the loneliest man in the world. And he has been right in front of us for the whole time. Go ahead and give him company, take a picture or two, tag Burger King, and get a free whopper in return this Valentine’s Day.
This initiative resonated particularly well with the Gen Z selfie generation of India, generating significant user-generated content and engagement. In essence, it was a brilliantly executed campaign through an excellent video with a captive narrative set to superb music.