As a strategic marketer with over a decade of experience, I specialise in driving brand growth and generating consumer demand. My expertise involves integrating digital and traditional marketing methods to craft customer-centric strategies, address perception challenges, and secure market share within various categories. Leveraging my entrepreneurial acumen, I have played a pivotal role in the expansion of both startups and established brands, including HousingAnywhere.com, WHILL wheelchairs, Burger King, Chupa Chups, Mentos, and LG Electronics.

I am an engaging leader who values creativity and humility. Colleagues and partner regard me highly for being experimental and always having a hungry mind.